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☆ Foot Locker debuts 'store of the future' as it looks to win back Wall Street's confidence
▼ + stars: | 2024-04-24 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

In this article FL Follow your favorite stocks CREATE FREE ACCOUNTA Foot Locker, Inc. store. Even the Striper uniform, the iconic black and white striped outfit worn by Foot Locker's store associates, is getting a refresh, Frank Bracken, Foot Locker's chief commercial officer, told CNBC in an interview. A Foot Locker, Inc. store. A Foot Locker, Inc. store. Courtesy of: Foot Locker, Inc.An overall view of a Foot Locker, Inc. store.

Persons: Foot Locker's, Frank Bracken, Foot, Bracken, Mary Dillon, Dillon, She's, Foot Locker, Locker Organizations: Inc, CNBC, Summer, Nike, Adidas Locations: New Jersey, Manhattan, Wayne, New York City, Paris, Melbourne, Delhi

☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ Brands pouring money into film and TV content are the latest to demand more data sharing from streamers
▼ + stars: | 2023-09-05 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

They're pouring more money into Hollywood-style entertainment but want streamers to share more data. An industry effort is underway to standardize measurement of brand films. Brands are joining the chorus of content producers and creators demanding more audience data from Hollywood entertainment giants. Without transparency from the streamers, brands and their agencies rely on other measurements, some quantitative, some qualitative — typically a mix of things like critical reviews, social chatter, earned media, and sentiment. Most streamers don't show viewership data, so "you never really know how many people saw it," said Marc Gilbar, who leads Imagine's brands division.

Persons: Saint Laurent, who've, Gamble —, Brian Newman, REI, Hulu doesn't, Kyra Sedgwick, Paolo Mottola, Mottola, Megan Wells, who's, Ron Howard, Brian Grazer's, Marc Gilbar, Kimberly Doebereiner, Doebereiner Organizations: Hollywood, Brands, Pepsi, Companies, Procter, HBO, Unilever, Netflix, Hulu, Sundance Film, Brand Storytelling, G Studios Locations: Hollywood

☆ It's not just 'Barbie' — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

As studios cut spending and strikes shut down production, Hollywood can take some solace — brands are coming to the rescue. Brand Storytelling is an organization that's held a festival for brand content alongside the Sundance Film Festival for the past seven years. Brand film submissions have almost tripled to 160 in the past three years, according to Rick Parkhill, director and co-founder of Brand Storytelling. "Film directors need the work," said Marcus Peterzell, who left ad giant Omnicom to found Passion Point Collective, a brand film studio, in 2019. He's since made some 36 film projects for brands.

Persons: Greta Gerwig, Kyra Sedgwick, John Deere, Kimberly Doebereiner, Chris Paul, Mattel's Robbie Brenner, There's, Jill Lubochinski, Holly Fraser, WePresent, Ron Howard, Brian Grazer's, Reese Witherspoon's, Michael Sugar's Sugar23, we've, Marc Gilbar, Matt Damon, Ben Affleck, Gilbar, that's, Rick Parkhill, Riz Ahmed, WeTransfer, Vicky Grout, Parkill, Saint Laurent, Pedro Almodóvar, David Cronenberg, They're, Marcus Peterzell, Peterzell Organizations: Hollywood, Mattel, Nike, HBO, Procter & Gamble, Tide, Gillette, G Studios, Warner Bros, Discovery, PepsiCo, REI, Dallas Buyers, Sundance, Brand, Brands Locations: —, HBO's, Hollywood

☆ If you're happy coasting at your job, you might be in trouble from AI
▼ + stars: | 2023-07-13 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +5 min

Some of them may have to work harder to keep up when AI technologies enter their workplaces. Experts told Insider AI could displace some white-collar jobs and make others more competitive. "The job tasks usually require little effort." Across the US, businesses are beginning to experiment with generative AI technologies like ChatGPT. "You will not be replaced by AI but by someone who knows what to do with AI," Oded Netzer, a Columbia Business School professor, previously told Insider.

Persons: you've, She's, I've, Goldman Sachs, Carl Benedikt Frey, Kierstin Carter, Carter, she's, she'll Organizations: Service, Columbia Business School, Oxford, Workers Locations: Wall, Silicon, Virginia, Austin , Texas

☆ Women are posting about their 'lazy girl jobs' on TikTok. They say there's nothing wrong with aspiring for a low-stress job that pays the bills.
▼ + stars: | 2023-07-11 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +5 min

TikTokers have been posting about the benefits of so-called lazy girl jobs. Women on TikTok are saying that a "lazy girl job" is what's really worth striving for. In the almost two months since it was posted, women have flocked to TikTok to share how much they love their lazy girl jobs. Lazy girl jobs are great for work-life balance but can get boring at timesKierstin Carter, 21, works as a litigation paralegal in Austin, Texas. She said she considers her role to be a lazy girl job because her tasks are very predictable and manageable.

Persons: Gabrielle Judge, hashtag, hustles they're, Kierstin Carter, She's, Carter, she's, I've Organizations: Service Locations: Wall, Silicon, TikTok, Austin , Texas, Virginia

☆ Nike is shuffling executives and searching for its next 'breakthrough innovation' as unwanted Air Maxes and Air Jordans pile up
▼ + stars: | 2023-05-26 | by ( Matthew Kish | Danni Santana | ) www.businessinsider.com time to read: +5 min

Once-coveted Air Jordans and Air Maxes are now sitting on shelves, with some retro Jordans selling below retail on the secondary market. "Air Max is Becoming Air Min," reads the headline of a report this week from Williams Trading analyst Sam Poser, who downgraded Nike's stock to sell. While numerous analysts remain bullish on Nike, Poser is among those who say Nike needs to ramp up innovation. At its 2017 investor day, Nike announced the Air Max 270. "Nike has lost many senior people throughout the entire company with, now necessary, historical institutional knowledge of Nike," Poser wrote.

☆ Anheuser-Busch is launching an entertainment division with help from Oscar-winning producer Michael Sugar in a push to reach consumers who don't watch ads
▼ + stars: | 2023-03-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services. The AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho. The world's biggest brewer, AB InBev is well known for its marketing. In the case of AB InBev, entertainment is a way to promote the beer category at large over any individual brand.

☆ 5 ways small-business owners can use Reddit as a secret weapon to build niche communities and dig up new trends
▼ + stars: | 2023-02-28 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

Small businesses can post and comment on Reddit for free. Here are five reasons small businesses should consider adding Reddit to their social-media-marketing mix. Reddit users expect authenticity, though, Cullison said: "Reddit is a platform where audiences can tell right away if a brand hasn't done their research. That makes it a valuable social-media-marketing tool for small businesses willing to experiment but that don't have large marketing budgets, Karasin said. "The best advice I can give is if you are going to put resources and effort into Reddit marketing, don't take half measures," he said.

☆ Ryan Seacrest's marketing agency has hired a top NBC News journalist to lead its push into brand storytelling
▼ + stars: | 2022-12-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Ryan Seacrest's marketing agency, Civic, has made a big hire to expand its brand storytelling work. The 23-year-old Civic, whose clients include Amazon and Ford, is focused on making journalistic-style content for brands. Ryan Seacrest's marketing agency, Civic, has made a big hire to expand its brand storytelling work. "No one wants branded content," Civic cofounder and co-CEO Stuart Ruderfer told Insider. Fully 86% of companies use digital content marketing, according to an Insider Intelligence estimate.

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